How Local Business Listings Can Boost Your Online Presence?

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Be it any local search marketing campaign, its fundamental task is creating local business listings. For those who are not that clear with the term, local business listing, it is a sort of online profile that has a business’s details such as name, contact number, address, email, etc. Nowadays, there are numerous directories as well as websites that allow businesses to create free listings. Internet Yellow Pages, Google+ local, Yahoo! local, Bing and Yelp are some of the very popular examples.

Purpose Of Creating Local Listings

Making a business popular and visible on the internet is the logic behind creating listings. Every time a listing is created, it increases the chances of getting found by the customers. It is important to know that a number of local business indexes share information with one another. Therefore, getting listed on maximum places not only boosts the visibility of the business but also make the indexes believe the accuracy of the business details. As a result, chances of ranking good increases to folds.

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The 4 Essentials To Qualify For Local Business Listing

Meeting below given criteria is a must to success regarding a local business listing in an index. Give these a read…

  • Having a business name
  • Having a valid street address and not PO box, shard address or virtual office
  • Interacting face-to-face with customers
  • Having a local contact number that is apt as per the city’s location and not any toll-free number, shared number or call tracking number

Once these mandatory requirements are met, a business can process towards other important things. Remember that almost every index requires verification of each listing. Check out below what all you can expect in the claiming process.

1.  Important Attributes

To make a listing successful, focusing on below mentioned attributes is very important:

  • Name, address and phone number
  • Photos
  • Reviews
  • Categories
  • Social profiles, etc.

Related: How Listing Your Business On Google Maps Increase Your Audience Reach?

2.  Category

This might seem a little thing to do but it actually forms a very crucial element of business listing attributes.

3.  Claiming the Listings

Every business must be clear about what to expect and how to claim the business listing online. To verify a business, there could be a call, an email or postcard.

4.   Local Search Certifications

These refer to the mentions of a business’s name, location (on other sites) and website. Purpose of these listings is to let Google know that the concerned business is real, which in turn will help the business to improve its ranking.

5.   Where to Look for Citations

For this, go for business listing platforms that acts as the driving factor of search engines.

6.   Best Citations by City

Identify the most popular citations in your city. Make sure to know which business listing leads on your area in order to boost local SEO.

7.   Best Citations by Category

Just like city, get to know about the popular citations in terms of places from where a business can benefit to get citations. This is based on the industry or vertical.

8.   Duplicate Listing Issues

Duplicate listings lead to negative impact and result. This hinders the business ability to rank good, which is very important to win loyalty of customers.

9.   Cleaning Duplicates

A business can change location anytime it wants. However, if it forgets about local search, its customers will find difficulty in getting to know about the new address.

10. Local Search Ecosystem

Sometimes details about a business are wrong in Google listings and other listings. Hence, it is good to know where they get their information in order to ensure it is correct.

So, this is everything a business must know about local listings. Add your business there and improve its visibility with increased exposure globally.

Feel free to contact us today! We have experience with Google map listings and would be happy to help your business.

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