Marketing geeks are not unaware of the STP approach. It stands for segmentation, targeting and positioning and has an imperative part to play…

Earlier, Google search result pages looked quite dull and unorganized. They were like pages of a book that have no images and other…

Even law firms compete with each other to acquire new clients and business. In order to survive and grow, your firm should be…

Social media is playing an instrumental role in promoting brands, generating leads and getting better conversions. Almost half of the world population is…

As soon as a website is launched it is expected to drive heavy traffic and great footfall. Oftentimes businesses miss out on understanding…