2016 looks to be a great year for online marketing. Every year, a host of sweeping changes hit the market; businesses which have adapt the changes faster than their rivals get a leg up on the competition, while those lagging behind may miss out on an opportunity in establishing their position online. The marketers will need to focus on improving the customer experience and marketing in the digital world. Here are the top marketing trends shaping the future of marketing.
Mobile will continue to dominate desktop
Last year, the number of searched on mobile devices surpassed desktop search for the first time. 2015 was a big year for mobile- and in 2016, smart money rests on mobile-oriented online marketing. Smart phones should be a big part of the marketers focus. If your website is not mobile friendly, then you may lack behind your competitors.
Buy buttons on Social Networks are now trendy
Buy buttons are quite in trend now. They have been slowly appearing on social sites like Pinterest and Twitter. Google has confirmed its testing. Even Facebook is on the verge of initiating a buy button. The convenience of purchase directly from a social site or search engine is going to explode in 2016. According to the Digital marketing consultants, the marketers must adapt to the new trends to grow.
The rise of business listing
Is your business listed? As the new trends are on the rise, business listing has become a vital part of digital marketing. Listing your website on Google and other major search engines can connect you directly with customers, whether they are looking for you on search, maps or anywhere else.
Content marketing is still reigning
No doubt, content is still an important part of digital marketing. Content being one of the best digital marketing strategies helps connecting a brand with its audience. To convert audience into the customers, online marketers need to distinguish between content and valuable content. Attractive blogs should include engaging words, appealing images and interesting videos. A blog should be capable enough to engage and lure the customers to make an action.
The emergence of mobile applications
Mobile apps have been exclusively adopted by big brands, but the scenario has changed completely. In 2016, more number of consumers will get connected to a business through mobile apps. Small businesses have also started to follow the trend, understanding that an effective mobile strategy involves more than just having online presence. Companies are moving ahead of the game when it comes to take their business marketing to the next level.
Verifying your business on social media
As social media is not going anywhere, you need to adapt it. Verifying your business on social media, gives your business authenticity. It will provide your business recognition, create brand awareness and encourage traffic without spending loads of money.
Polls on social media
Including polling on your social media strategy can be a great idea. Digital marketing services include polling as it helps your business to get deep insight of customers and community in real-time. By making the users to share the poll, you might also experience a boost in traffic to your post.
Having a presence online is not enough, digital marketing consultants’ helps in keeping clients engaged. They provide a fresh outlook keeping you ahead of the competition. They even monitor your reputation and make practical recommendation for better results.
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