If you have been trying hard to know some secrets to top the search engine ranks, this post can help. Reading it carefully is your chance to discover what’s needed to be in the running.
Looking relevant and being well-presented is important to get all the needed attention. To rank good in Google’s results and appear useful to the visitors, you need to abide by some steps. Not taking any more minutes, let’s unveil 10 steps to optimize the website pages.
1. Website URL
A short and simple domain name is the ideal start. Keeping the post, product and service URL short is also a good way to go.
URLs that explain the content of the pages appropriately, ease the task for visitors as well as search engines. This could be done with the right and trending keywords.
There ain’t a doubt that URLs play an important role as far as SEO campaign is concerned. Therefore, URLs that help Google to index the site must be focused on. In other words, avoid usage of dots, dashes and other symbols in the URL.
2. Meta Title
It is a reference to the title of the page. Title tag is all about telling Google what the page is all about. It has to be near the top of the page code and hence, is there in most of the platforms.
Title tag is meant to be used once on each page and can differ from the H1 Headline. Effective page titles range from 30-65 characters along with spaces. The title has to be concise and must contain the best keywords. To ensure full title tag show up in the Google search engine results page, don’t exceed more than 65 characters.
Talking from SEO point of view, title tags are important. Check out the benefits of title tags:
Provide comprehensive description of the page
Provide relevant headline that describes the page on search result page
Provide keyword-rich content that’s good for the search engines
3. Meta Description
Meta descriptions tell how the pages are shown in search results. For needed effectiveness, their length should be 70-160 characters long.
Like meta title, meta descriptions should also be concise with best keywords or synonyms. Moreover, they should have a call to action.
Every page of the site needs to have its own meta description so as to avoid duplicate content. This is because if there is any duplicate content, which page will be showed for a specific subject is then decided by Google.
4. H1 Headline
H1 tags tell the important thing about the page. There are many ‘H’ (Heading) options in the web page (H1, H2, H3). H1 needs to be limited and used just once on the site. H2 is apt for sub headings and H3 is for general category sun headings.
Being the most important tag, H1 should never be skipped. Words used in the H1 tag matter to the search spiders because they comprise of basic description about the page content.
Search engine spiders check how relevant header tag is in accordance with the associated content. Also, they look for the keyword consistency that’s there between the header tags and other parts.
Heading tags clear what the content is all about. As search engines give importance to user-experience on a site, heading tags are crucial element of SEO services
5. Keywords and Alt Tags
Keywords let the users and search engine know the actual concept of the site. They can be long tail as well as short tail.
Long-tail keywords are easier to rank at the 1st page of Google. This is because they are usually expressions or sentences used by people when searching for anything.
Keywords should be spread naturally throughout the content. Be it any page, it should be optimized with a single keyword.
When there are too many repetitive terms, it gets difficult for Google to evaluate on what factors it should rank you. Opt for long tail or two short tail keywords at a time.
6. Alt Tags and Image Attributes
Alt tags help Google to understand the pictures. They should be used on every image to make them all different. It is important that they are related to the product or article and they build on main keyword.
Image attributes make the website user-friendly and make it easy for the images to appear in image search results of Google.
7. Internal Links
Internal links are the links that point to other information on a website. They act as backlink and tell Google about other important information that should be looked upon.
Internal links are useful because:
They allow navigating a site.
They assist to create information hierarchy for a site.
They spread link juice around websites.
It helps to indicate the search engines about the highest priority content. Also, it tells about the pages that are thematically related.
Here, it’s important to know that artificial internal linking should be avoided and the focus should be on natural linking. Not only Google but visitors also play role on putting a site on the 1st page of internal Google algorithm!
8. Outbound Links
Google loves external links that aim at the authoritative sites in an article. It wants to help users find what they are looking for. Hence, linking to authoritative and useful sites means providing service to Google’s users. Besides, these are the two very vital factors behind ranking high on search engines.
When there is meaningful information and appropriate outbound links, visitors are interested in bookmarking the site and using it as a jumping off point. Audience appreciate information that is supported by other sources and they are drawn to sites that provide detailed information about interested topics.
When terms not understood by the audience are used, it’s good to link to an authoritative definition.
Suggestions for creating outbound links:
Link to blogs that are successful or have good PR
Link to pages that add value and cover the topic
Create a valuable network by linking to others that belong to you
Keep them no follow on most occasions
9. Page Speed
Google always favors fast loading websites. To get on the 1st page of search results, it’s important to have a site that loads quickly without losing quality and value. As per researches, delay of even 1 second leads to 7% reduction in conversions.
Google uses a metric known as Page Speed Score to measure the site. It’s range lies between 0 – 100 points and sites with score of 85 or above are valued.
Other than site speed audit, other things that are possible to do are:
A good host
Small size of image
Keeping away from linking and relying on external feeds where possible
Web pages are optimized, as they are searched by robots. Hence, the sitemap should be readable and crawl-able.
Sitemaps are the list of keyword rich URL’s that are created. Also, they contain important information on the site titles and signify the importance of each page.
With sitemaps, navigating the site gets easy. An updated sitemap on the site is beneficial for users as well as for search engines. It is a crucial way to communicate with search engines.
Adoption of sitemaps by search engines have taken their importance levels up.
With this, it’s a wrap. Accomplishing these 10 steps can help your content or product rank on Google’s first page way sooner than you are expecting.