Small businesses are well familiar with numerous types of internet marketing techniques. However, very few of them know that performing some marketing techniques simultaneously bring incredible results. Surprised? Well, you must know that email marketing, content marketing and social media when implemented together drive more profits as compared to when done alone. Let’s start with content marketing.
Content marketing is the approach that revolves around creating and spreading relevant, informative and rich content to masses. There are some goals that are come under this marketing strategy. Check them out below:
Brand Awareness: It refers to ranking in the top searches when customers look for particular things on the web.
Lead Generation: The better the marketing is done, the more leads are generated.
Brand Preference: It is all about promoting the brand and maintaining healthy relationships with potential clients.
Moving on to other things related to content, it is important to know the various ways of creating the content. The most popular ones are listed below:
Talking about the ways content is distributed across platforms, they are mentioned below:
Social media network
Now comes the turn to discuss the two powerful mediums of content distribution. First one is email marketing and explained below.
The most effective platform for communication between clients and customers is email marketing. It includes spreading blogs, newsletters, press release, etc. When done in the planned and systematic way, this sort of marketing gives massive results. Looking at the observations, there are some statistics every small business must know.
More than 75% of the customers access their mails from their office
A number of users have benefitted from utilizing offers and coupons through email
Promotional emails compel customers to make purchases
Females checkout more mails on their mobile as compared to males
Impressive email subjects attract more customers to open emails
To get maximum benefits from email marketing, the mails must have catch and relevant subject lines. Yes, this is true to a large extent. Besides, the content must be capable enough to keep more & more customers engaged. Want to know how to excel in doing all this? Unveil it below.
Make sure to remove contacts from your list that are inactive. Do this every month for better results.
In order to offer the customers what they actually want, create useful and quality content.
Schedule the mails depending on the geographical location of valuable customers. This can be done easily with the help of online software.
To ensure none of your customer misses your mails, automate follow up mails.
Following these guidelines will undoubtedly increase the open rate by reducing the bounce rates.
Social Media Marketing
Social media is all about connecting with maximum people throughout the world via social media platforms such as Instagram, Pinterest, Twitter, Stumble Upon, Facebook, Google plus, etc.
To reap maximum benefits and do things the right way, follows the below given tips:
Always create content that connects to the readers and appeal to them.
Try to know more about your customers’ interests and post stuff they find useful
Track your customers activities, be it in terms of what they like or what they share
Make sure to know which social media channels are preferred more by the users
With this, you now are aware about the benefits of every marketing strategy. As said above, combining them together can do wonders; discover how to blend all these tactics together.
Focus on creating interesting and quality blog posts
Please customers by thanking when they follow you
Ask the users to subscribe to your posts
Welcome new subscribers by creating an email template
Make sure to share the posts on social media
Creating newsletters regarding latest activities is also a powerful way to connect with potential customers
Email marketing, content marketing and social media marketing are the three strong parameters for every business. Though you can get ample benefits by practicing them alone, putting them together will bring success that is impossible to express in words. Try yourself and let your business flourish to new levels.