In 2015, we have seen a drastic boom in the mobile marketing industry. Mobile marketing strategies have grown leaps and bounds and due to rapid changes in mobile technology and marketing approached, marketers have to be on their toes to adapt the new trends.
The new marketing trends
In 2015, people spent an average of 2 hours per day on mobile, which is far augmented than 2012. Which means if you want to target your customers, then mobile marketing solutions needs to be a core part of your marketing strategy.
The rise of global marketing
There has been a boom in social media and video marketing. For better marketing, people should target customers by focusing on the apps and services where they spend their most time. Platforms such as FaceBook, YouTube, etc give an immense opportunity to connect with the customers easily.
Increase in mobile first users
Young people have a tendency to spend over 90% of their internet time on mobile. The brands, which target young people, mobile, should be the first targeted platform.
Disruptive search result
Paid search is currently the largest segment in internet marketing industry. For brands which are creating mobile marketing strategies, paid search will be less relevant in compare to desktop. You need to yank your approach to reflect the differences in performance.
Challenges which business might face
Spending on mobile ads may increase
According to a study, companies are expected to spend more on mobile ads. With this increase, companies have to make better mobile marketing strategy to save money.
Adapting online marketing strategy
Along with this increase mobile usage, online marketers will develop new strategies to deal with this and change it. A proactive and ground-breaking approach is required for thriving online marketing.
Better user experience
As the competition is getting higher and higher, long term engaging user experience will be more relevant. Convenience of use, better quality, easy to select opportunities and other such things can target the audience easily.
The shift from desktop to mobile access will create pressure on app designers for maintaining consumer security. Companies should be aware of this shift and should follow some trends to avoid the risk of losing the brand trust. Mobile marketing agency will thrive as they will be approached by many businesses.
Intuitive mobile searching
Google is already displayed videos in search results. Even the social media websites such as Facebook, Twitter, etc are also adding videos. Even the apps will soon follow the suit.
There has been a growth in the use of mobile phones and now from buying groceries to book hotels, 2016 will see a remarkable increase in mobile-friendly measures that will help the customers as well as the business stay connected. Business that has their presence on mobile will definitely get more success than businesses that are only available on desktop.
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