Profitable PPC starts with the right account structure, not just turning on ads. We research the keywords your customers actually use, group them into tightly themed ad groups, and build campaigns with clear goals, geo-targeting, and budgets. Every campaign launches with conversion tracking in place, so you measure leads and sales from day one rather than guessing.
What our campaign strategy and setup covers:
- Keyword research, match types, and intent grouping
- Account and campaign architecture built for Quality Score
- Negative keyword lists to stop wasted spend
- Compelling ad copy with rotation and A/B testing
- Ad extensions (sitelinks, callouts, call, location)
- Conversion tracking and event installation
- Multi-platform launch: Google, Microsoft, Meta, LinkedIn, TikTok
Single-platform Google Ads is included on Launch. Scale adds Microsoft and a social platform, and Performance Plus runs full multi-channel campaigns with unlimited ad groups.
The fastest way to reduce your cost per lead is to stop spending budget on the wrong audience. We combine search intent signals, demographics, location, and device data with custom and lookalike audiences so your ads reach buyers who are actively ready to convert. Remarketing re-engages visitors who did not take action the first time, while value-based bidding automatically prioritizes budget toward your highest-value customers.
What our audience targeting covers:
- In-market and intent-based audience targeting
- Custom audiences and lookalike modeling
- Remarketing and retargeting across platforms
- Demographic, geographic, and device bid adjustments
- Customer Match and value-based bidding
- Audience segmentation and exclusions
- Cross-platform audience strategy
Audience research and segmentation start on Scale, with advanced audience modeling, Customer Match, and value-based bidding on Performance Plus.
Clicks do not pay the bills, conversions do. We install proper conversion tracking, then run a continuous optimization loop: measure what is working, test new ads and audiences, refine bids, and scale the winners. Over time this drives your cost per lead down and your return on ad spend up, with every change tied back to revenue, not vanity metrics.
What our conversion tracking and optimization covers:
- Conversion tracking, event setup, and goal configuration
- Server-side tracking and offline conversion imports
- Bid and budget optimization on a regular cadence
- A/B testing of ads, creatives, and landing pages
- Quality Score monitoring and improvement
- Cross-channel attribution and UTM strategy
- Cost-per-lead and ROAS reporting with insights
Bi-weekly optimization is included on Launch, weekly on Scale, and Performance Plus adds server-side tracking, incrementality testing, and a cross-channel attribution dashboard.
Plans & Pricing
PPC management plans for
every spend level
Drive qualified leads and sales from managed Google, Microsoft, Meta, LinkedIn, and TikTok campaigns. Performance-driven optimization at every budget, with management fees billed separately from your ad spend.
- Google Ads search campaigns (single platform)
- Up to 2 campaigns and 4 ad groups
- Keyword research and intent grouping
- Negative keyword research and ongoing additions
- Conversion tracking and event installation
- Goal and audience setup in Google Ads
- 3 ad creatives per ad group (rotation tested)
- Ad extensions (sitelinks, callouts, structured snippets)
- Bi-weekly bid and budget optimization
- Quality Score monitoring and improvements
- Landing page basic review with recommendations
- Monthly performance report with cost-per-lead
- Email support during business hours
- Everything in Launch, plus:
- Google + Bing + 1 social platform of choice
- Up to 8 campaigns across platforms
- Display, remarketing, and Performance Max
- Audience research and segmentation
- Custom audiences and lookalike modeling
- Landing page conversion review and recommendations
- A/B testing of ad copy, creatives, and audiences
- Shopping feed setup and optimization (if e-commerce)
- Cross-platform attribution analysis
- Custom UTM strategy and tracking
- Weekly optimization sessions
- Bi-weekly performance reports + insights
- Monthly strategy call with PPC strategist
- Everything in Scale, plus:
- Multi-channel: Google, Bing, Meta, LinkedIn, TikTok
- Unlimited campaigns and ad groups
- Advanced audience modeling and lookalikes
- Custom bidding strategies and Google Ads scripts
- Server-side tracking and offline conversions
- Customer Match and value-based bidding
- Creative production support (display + video ads)
- Cross-channel attribution dashboard
- Incrementality testing
- Dedicated PPC strategist + analyst
- Quality Assurance reviews on all campaign changes
- Weekly reports with executive-level insights
- Monthly strategy review with senior team
- 24-hour response time guarantee
Why SEO Ninja?
A PPC management process built for ROI
Discover
Every engagement starts with discovery, not assumptions. Your goals, target audience, profit margins, competitor ads, and current account performance shape the strategy before we launch a single campaign.
Analyze
We audit your existing campaigns, conversion tracking, audiences, and wasted spend in week one. The account audit becomes the source of truth for where to cut, where to invest, and where the fastest wins are.
Strategize
Strategy follows evidence. Keyword and audience data, competitor ad analysis, and your target cost per lead drive a campaign plan with clear budgets, platforms, and KPIs you can hold us to.
Measure
Tracking ships before the spend does. Conversion tracking, GA4, call tracking, and attribution are configured before campaigns go live so every dollar of ad spend is measurable from day one.
Report
Reports are clear, not cluttered. Cost per lead, conversions, return on ad spend, and spend pacing reach you on your tier's cadence with plain-language insights, not raw platform exports.
Adjust
We optimize relentlessly. Bid data, A/B test results, and conversion trends trigger course corrections every week so your cost per lead drops and return on ad spend climbs over time.
PPC Results That Speak for Themselves
Measurable PPC results,
across 200+ industries since 2013
25%
Average lift in marketing ROI within the first 6 months of partnership
488%
Client retention score earned through month-to-month delivery, not contracts
200+
Industries where we have managed paid campaigns and grown return on ad spend
1,000+
Paid media campaigns managed across search, social, shopping, and display
Customize
Build a custom marketing
package for your business
Custom digital marketing plans
built around your industry
How we tailor your custom strategy
-
Your Industry
With proven results across 200+ industries, we know what strategies move the needle for your category. We benchmark against competitors and identify the channels most likely to deliver ROI for your business.
-
Your Business Goals
Lead volume, revenue, market expansion, retention. Your specific goals determine which services we recommend, the priority order, and how budget is allocated across channels.
-
Additional Support Needs
SEO Ninja is a full-service partner. From website redesign and content production to deep analytics and CRO, we layer in supporting services so every channel pulls its weight.
What is included
- On-demand expertise from a team that has shipped 1000+ campaigns
- Data-backed campaign optimizations and improvements
- AI-supported strategy recommendations and forecasting
- Closed-loop ROI and customer journey tracking
- Cross-channel reporting and unified KPI dashboards
- CRM integration and lead lifecycle visibility
- Marketing and sales data unification
- Quarterly strategy reviews and roadmap updates
- In-depth competitor and industry research
- Continuous optimization with monthly milestone reviews
FAQs
PPC pricing
questions, answered
Yes. The monthly price for each plan is our management fee only. Your ad budget is completely separate and is paid directly to the ad platforms (Google, Microsoft, Meta, and others) through accounts that you own. This keeps your spend transparent, gives you full ownership of your campaign data and history, and means you are never locked out of your own advertising accounts if you ever change providers.
It depends on your industry, competition, and goals, but our plans are structured around common spend ranges: Launch suits budgets up to $2,500 per month, Scale fits $2,500 to $10,000, and Performance Plus is built for $10,000 and above. During discovery we model realistic budgets based on your target cost per lead, average customer value, and the search volume in your market, so you start with a number grounded in data rather than guesswork.
PPC is the fastest channel in digital marketing. Once campaigns are approved, your ads can start driving clicks and conversions within 7 days. The first few weeks are a learning phase where we gather conversion data and optimize. Most accounts reach a stable, efficient cost per lead within 30 to 60 days, after which we focus on scaling profitable campaigns and pushing return on ad spend higher.
We manage Google Ads (search, display, shopping, Performance Max, and YouTube), Microsoft Ads (Bing), Meta (Facebook and Instagram), LinkedIn, and TikTok. The Launch plan focuses on Google Ads search. Scale adds Microsoft and one social platform of your choice. Performance Plus runs full multi-channel campaigns across all platforms with cross-channel attribution. We recommend the right platform mix based on where your customers actually are and which channels deliver the best cost per acquisition.
No. Every plan is month-to-month with no long-term contract, and you can move between tiers at any monthly cycle. We earn your business through performance, not lock-in clauses. Because you own your ad accounts and campaign data, you keep everything we build even if you decide to move on. Many clients start on Launch or Scale to validate results, then upgrade as their spend and returns grow.
We measure success by business outcomes, not vanity metrics. The numbers that matter are cost per lead, cost per acquisition, conversion rate, and return on ad spend, all tied back to actual revenue through proper conversion tracking and attribution. Clicks and impressions are diagnostics, not goals. Every report we send leads with the metrics that affect your bottom line, plus plain-language insight on what we changed and what we are testing next.
Address
Email
Phone