Even law firms compete with each other to acquire new clients and business. In order to survive and grow, your firm should be promoted online to get found by clients in need of legal advice.
It is time to get a reality check done!
Prospects trust that business which they find over the internet via organic
search in comparison to the business that approaches them. Attracting prospects
work better than reaching out to them for law firms, or any other industry for
you are operating from a prime location in the market or your office is setup
in some nook and cranny, you would be hired by the legal consumers, provided
you have strong web presence.
Going by the words of ABA Journal, one of the most circulated magazines among attorneys, one third of legal consumers bank upon the online methods such as blog posts, eBooks, infographics, etc. to quest the best lawyers.
Could you spot the similarity between other customers and the legal ones? They all take the online route to reach their destination. It is just so convenient and successful way of finding out something or other. It is interesting to learn that over 96% of individuals looking out for legal advice use a search engine.
many of you have lawyer friends or relatives? For anybody seeking lawyer
services, it is way more feasible to find them with an online search. What does
it imply? Yes, you might be guessing right. It is nothing but power of local
SEO that can shape up your bright future.
Local SEO seems to be much more relevant in the industry because of the mere fact that lawyers services are mostly taken up only after meeting them in person. Individuals find it easy to trust them and to make them understand their case when they sit together.
is no room for ambiguity in this for you. If you want to be searched by your
clients over internet easily, go for local SEO. The moment you start gaining
top ranks on the first page of search engine results, customer queries ascends.
It starts with having a good responsive
website but that is not all about it. In fact it is just a beginning. If you
want sustained business growth of your firm remember to swear by top search
engine optimization solutions.
Below given stats can further shed more light on SEO’s significance:
For 93% of netizens, internet experience
starts with a search engine.
3/4th of total internet users remain confined
to the first search result page.
70-80% of search
users do not trust paid ads but count on organic search results only.
Another important relevant fact is that the top three search results take away the fattest slice of the total traffic, your aim should not only be to make it to the first page but achieving top three positions should be your SEO target.
What Legal Firm SEO Is Comprised Of?
it simple, SEO for a law firm helps it obtain the top ranks for the relevant
keywords. Every effort on the website and other mediums to attract more traffic
to the site is done by SEO tactics.
is no different from other businesses except the keywords which are
business-specific. Result-oriented businesses cannot afford to ignore the
potential of local SEO. Getting clients and new business from the proximal
areas is way more feasible.
Let us make it clearer with an example. Imagine if you are a divorce lawyer practicing in San Francisco, California. People would be making search on internet while typing “divorce lawyer San Francisco.” What if your firm will be there in top few results of the search engine result page?
Can you expect more leads and inquires? Will
it lead to more business?
is a no-brainer, yes! Since SEO makes any business to be easily found by the
prospects. When it comes to looking for location based precise results there is
no match of deploying local SEO technique.
How SEO Is Better Than Traditional Marketing?
time immemorial businesses are acquainted with the importance of business
promotion. It is a passive approach to set up a business and wait for
prospective clients to find way to your shop or office. In early days of
marketing, companies used to depend upon word of mouth publicity and it
gradually crossed different stages with advancement in technology like
newspaper advertisement, radio and TV advertisements, pamphlet distribution
days were good for survival but sustaining in the cut-throat competition of
today’s age was not possible with the traditional marketing techniques. It is
true that various elements of traditional marketing are still in practice but
they cannot suffice the needs of contemporary businesses.
about legal services business, it is crucially important to obtain SEO
expertise by your side so that you cannot only grow but sustain in the highly
Let us have a glance what are the
benefits of SEO over traditional marketing:
Better way to reach: Traditional marketing
campaigns do have a broad reach but when it comes to estimating ROI, there is a
lot of ambiguity. Since the efforts are not funneled in best ways results are
not certain unlike SEO practices. Search engine optimization campaigns better
know their targets and get you better ROIs.
Banks need not be broken: They are not highly
expensive unlike traditional ad campaigns. You don’t need to have a massive
budget to get the desired results. Local SEO is the best example of
Incur long term results: Unlike traditional marketing you don’t have to start again from the scratch in getting results from the SEO efforts. Results are not immediate but consistent in long term.
is worth mentioning here that though you cannot expect fast results from search
engine optimization but eventually it proves to be the best means of
stabilizing your business operations.
SEO Advantages For Your Legal Services Business
most important advantage of taking up SEO services is that you do business even
after business hours. They work for you round the clock despite your physical
absence. But it does not end here, as there are some more SEO benefits you
traffic on your site
are not only for making fewer pretty faces appear to be pretty but they also
work for screening out the most relevant traffic for your site. If optimized
effectively your site can reach the top most ranks and make its way to right
set of people. Remember, your ultimate aim is to get found by legal consumers
and not just by anyone.
Earn more business
are giving it all to your business so that your firm can do better than your
competition. It is obvious that when your competition loses their business to
you, it will bring more clients in your chamber. The best part is that you will
be driving better income without trying too hard. Furthermore, your clients
will be more convinced as you are no longer bothered about marketing your
services as someone better qualified for that job is already posted.
affordable SEO packages your firm becomes more cost effective. Neither it takes
a huge sum of money nor would you get peanuts in name of returns. You would be
seeing yourself leaving your competition miles behind in the race of winning
trust of legal consumers and of course their fees.
out your mobile using clients
fact that mobile users have surpassed the desktop users is no longer under
cover. Don’t believe anyone but you cannot ignore what Google has said.
According to Google, in 10 countries including the US and Japan, more Google
searches are conducted on mobile devices as compared to computers.
your site mobile responsive and never miss an opportunity to be located by the
Which Is Better- Organic Listing Or Paid Ads?
does not take a swirl of magic wand to make your law firm stand ahead of your
competition. The process takes its time to produce desired kind of results.
Often our clients are willing to get fast results with their respective sites.
Paid ads are tempting to many of them but it completely deserves to understand
if it is worth investing your precious time and efforts in the sponsored ads?
ads are those little ads that appear on the top of every SERP. Experts believe
that there is nothing wrong as such in going with these paid ads also dubbed as
AdWords, especially if you are desperate to get immediate results.
However, businesses should be aware of few
facts like these can cost you thousands of dollars every month. Those with huge
bank balances can count on them. On the other hand, those willing to have a
justified ROI and are seeking long term results should adhere to organic
results, which are beneath AdWords but free of cost.
What Is It About Two Ranking Factors?
is believed that optimization of website is not tough, unless you make it. When
businesses choose rookie digital marketing chaps over proficient SEO
specialists it can get really intimidating to churn out expected ROIs.
is exactly where a mention of two main ranking factors become indispensable.
Your focus on these two factors can yield astonishingly great search engine
results. Excited to learn about them? Have a look.
undoubtedly paves your website’s way to be visited and re-visited by users.
This goes well with the requirement of getting top ranks on Google or other
search engines. With quality and informative content on your law firm site you
can win the trust of your target audience.
authentic information on your website makes the big G work in your favor.
Publish content on your site which adds value to your site and experience
better response of prospective clients when compared to the competition. Google
gives a lot of priority to good content and so should your site.
is no way you can escape from making efforts towards building high quality and
diverse backlinks to your legal services site. Assuming that you don’t know
Google and the users have grown smart over past few years. Backlinks coming
from different domains are only considered now which also means that it is not
the number but the quality of backlinks that you should be concerned about.
authentic backlinks and influencers takes strenuous efforts. Hope you
understand that creating good content is not enough unless you have right tools
to promote that content.
Scalable Ways Of Impressing Google
gathering so much of knowledge about importance of SEO for your law firm it is
critically important to get familiar with the best ways of its implementation.
After all, gaining knowledge proves waste unless executed.
you don’t have to spend a mammoth sum on it as all it calls for is domain
knowledge and consistent efforts to harvest the sweet fruit of top SERP
are certain right ways of SEO implementation for your legal services. To gain
the maximum do not further delay diving deep into the strategy:
Scrutiny Of Your Competition
your competition is where it starts from. It will prepare you for what is acceptable
in market and how you will be creating a difference.
is a good idea to jolt down some top and relevant keywords for your legal
services and make individual search for each one of them on Google. This way,
you will not only get the number of firms fighting for a particular keyword but
also the composite number of competitors to fight with.
must be using some on-page optimization techniques. Make sure you get a note of
them and think how you can apply them to make your site perform better.
Title And Meta Description Tag
title and meta description tag still play an important role as they are what
that is displayed for your website in results. Akin to headline and copy’s role
for AdWords ad, relevant title and meta description tag is a must-have for
increasing click-through rate in organic search results.
of the users decide whether to open the site or not while looking at the tile
and Meta. Create and foolproof them to get a better response for your site.
Google My Business Page
your web presence with Google My Business page. It is the best way to equip
searchers with your firm’s name, address and business hours- usually the most
sought information about any company. It is very important for augmenting your
visibility in search. After doing the formalities of verification, your listing
may get approved. Post listing you can put in serious efforts to add a
presentable and detailed description of your business. Having an address that
matches to other local listings, displaying the right business hours, real
photos of your staff and you, giving the local phone number are some more
essential elements of GMB page. It may seem to be a simple step but don’t
ignore its importance because it goes very well with local SEO.
4. Stay Consistent With N.A.P
it to the good books of Google is mandatory to score high in SERPs. Winning
trust of the giant search engine is not possible without maintaining
consistence with N.A.P i.e. name, address and phone number of your business.
is important to maintain consistency with little details like spellings, if you
use “street” at one place and “St.” at other it might not go well with search
results. Add your address at all possible and trusted sites like Yelp,
LinkedIn, Yellow Pages, etc. to instill trust of search engines in your
high on SERPs becomes achievable with citations. Reference of your company on
some other site is citation. It is different from a backlink, as a link is not
there in citation.
higher number of citations than other businesses can gain you higher rank. This
also benefits you with better presence. Being a lawyer you can take leverage of
legal directories for the very purpose but you need to ensure that the
information is identical with that of given on your site.
Ask For More
consumers pay heed to the way you handle your reviews. It is therefore,
necessary to ensure that no reviews remain unattended. Take out time to respond
to them on a regular basis.
gets really impressed with positive and authentic online customer reviews. Of
course, you have to start with Google reviews for that. If you have a Facebook
page of your law firm you can post some positive reviews there too to grab
eyeballs towards your services.
Backlinks from Local Sites
is always useful to share customers with unrelated businesses. Putting it in
simple words, you can share clients with other businesses provided two of you
are not competitors.
fine way to do so is acquiring backlinks from relevant local sites. By relevant
it does not mean they have to be in your direct competition. Use of paper and
pen go hand in hand but are manufacturers of these two in competition with each
other? Of course, not.
the fact that quantity does not matter more than having high-quality backlinks
from local businesses. One backlink from an authority site has more weightage
than 50 links from low-profile websites.
Structured Data Markup
Famously known as schema markup, it helps
Google and other engines to develop a better understanding about your business.
Adding schema markup to your site, you don’t only get differentiated from
others but also rank higher than them.
Work Around Local
gain geographical advantage it is critically important to go strong with local
optimizing your law firm SEO website, you have to use local keywords so that
Google has a fair idea about the location you’re targeting. Different places to
incorporate keywords include title, H1 tag, different content pages, URL, alt
tags. Remember to refrain yourself from keyword stuffing.
you start with law firm SEO, it may appear some hard work and lot of
determination but as soon as things fall into place it will come easier. Best
SEO company USA can help you concentrate on your clients with making flow of
clients their responsibility.