Even law firms compete with each other to acquire new clients and business. In order to survive and grow, your firm should be promoted online to get found by clients in need of legal advice.
It is time to get a reality check done! Prospects trust that business which they find over the internet via organic search in comparison to the business that approaches them. Attracting prospects work better than reaching out to them for law firms, or any other industry for that matter.
Regardless you are operating from a prime location in the market or your office is setup in some nook and cranny, you would be hired by the legal consumers, provided you have strong web presence.
Going by the words of ABA Journal, one of the most circulated magazines among attorneys, one third of legal consumers bank upon the online methods such as blog posts, eBooks, infographics, etc. to quest the best lawyers.
Could you spot the similarity between other customers and the legal ones? They all take the online route to reach their destination. It is just so convenient and successful way of finding out something or other. It is interesting to learn that over 96% of individuals looking out for legal advice use a search engine.
How many of you have lawyer friends or relatives? For anybody seeking lawyer services, it is way more feasible to find them with an online search. What does it imply? Yes, you might be guessing right. It is nothing but power of local SEO that can shape up your bright future.
Local SEO seems to be much more relevant in the industry because of the mere fact that lawyers services are mostly taken up only after meeting them in person. Individuals find it easy to trust them and to make them understand their case when they sit together.
There is no room for ambiguity in this for you. If you want to be searched by your clients over internet easily, go for local SEO. The moment you start gaining top ranks on the first page of search engine results, customer queries ascends.
It starts with having a good responsive website but that is not all about it. In fact it is just a beginning. If you want sustained business growth of your firm remember to swear by top search engine optimization solutions.
Below given stats can further shed more light on SEO’s significance:
1. For 93% of netizens, internet experience starts with a search engine.
2. 3/4th of total internet users remain confined to the first search result page.
3. 70-80% of search users do not trust paid ads but count on organic search results only.
Another important relevant fact is that the top three search results take away the fattest slice of the total traffic, your aim should not only be to make it to the first page but achieving top three positions should be your SEO target.
What Legal Firm SEO Is Comprised Of?
Keeping it simple, SEO for a law firm helps it obtain the top ranks for the relevant keywords. Every effort on the website and other mediums to attract more traffic to the site is done by SEO tactics.
It is no different from other businesses except the keywords which are business-specific. Result-oriented businesses cannot afford to ignore the potential of local SEO. Getting clients and new business from the proximal areas is way more feasible.
Let us make it clearer with an example. Imagine if you are a divorce lawyer practicing in San Francisco, California. People would be making search on internet while typing “divorce lawyer San Francisco.” What if your firm will be there in top few results of the search engine result page?