Organic search traffic leads to business growth and thus it is essential to achieve better search rankings. The problem which most of the business owners face is the constant changes being made to search engine algorithms. Google has been rolling out updates, which is risky for websites that are not in compliance. In order to avoid incurring penalties, the content needs to be aligned perfectly with the search engines. Enhancing website content to have a long-lasting positive result is essential. This article will help you walk through the steps you need to optimize your rankings and master on-page and off-page optimization.
Analyzing your search rank
To improve the website rank, first you need to understand where your website ranks today. You can use Serps.com to check site’s keyword rank. Then evaluate the speed of your website. You can use web page test or Google page speed insights to check the speed. Next, you need to check the health of your website with the help of PixelGroove’s Google penalty checker. By health, it means, if your website has any penalty or not. Check performance grade to know where your website stands and how much you need to work on it.
Find keyword ranking
Trace the right metrics
Once you know where your website lies, you can start with tracking the organic traffic. It’s time to get registered on Google Analytics. It helps in check how many visitors have reach to your site. Pick the right keywords and start using them in your website. You can use SERP Fruit tool to find your search traffic. It also shows you the keywords, which have sent organic traffic to your site within last 12 months. Set an SEO dashboard so you can track all the important metrics easily.
Identifying and evaluating the penalties
Doesn’t matter how much work you do to improve your search rankings, the penalties on your site for violating Google policies will never help you reach the top. Using different tools such as open site, explorer, majestic or webmeup, you can identify the links, which are unhealthy for your site. Remove those links as soon as possible. You can ask the website owners to remove the links from your website or you can even use different tools for help.
Keyword research in the right direction
Understand how the audience finds your business. Google Keywords Planner is the right tool to gather keyword ideas and understand the user intent. Simply put your primary keywords and you can find a long list of related keywords and the search volume for the month. This tool can also help you to spy on competitors. Choosing competitive keywords is not always advisable. Better look for keywords which have decent traffic and low competition. Use the keywords in a natural way throughout the content. Do not overstuff it if you want to play safe.
Enhance content quality with proper keywords
Storytelling, a unique introduction, infusing your own experience, adding a CTA (Call to action), writing sharable headlines, adding numbers and invoking curiosity among customers is the apt way to write content for your website. You need to work on the keywords. Create some fresh content and infuse the keywords in the right way. If writing is not your cup of tea, you can always hire professionals to create relevant and compelling content. Once the search engine spiders locate the new content, you can expect steady flow of targeted traffic.
The secret behind improving Google ranking is to understand the search engine algorithm, identify the right keywords and create in-depth, interesting and useful content to meet the needs of your customers. Promoting content through search engine optimization and social media optimization techniques can help in bringing best results.