Customers make use of internet extensively on a routine basis for finding solutions to their problems. Those who are looking for best products or relevant answers may or may not get directed by Google towards their site and web pages, depending upon how effectively SEO services are working for improving their search engine rankings.
Small and multi-location businesses both get additionally benefited with the use of local SEO. Since it adds considerable weight to your online presence, it is worth every bit to get familiar with its meaning, importance and more.
What is Meant by Local SEO?
Area-specific searches are highly targeted on the businesses available in a certain territory. Local SEO makes use of SEO tools to be found and ranked high in the search results.
It is the most effective way of promoting your business to local customers when they are looking for the products and services you are dealing in. Interestingly, local SEO is quite different from standard SEO. Local businesses make use of it for generating fast and better results.
Understanding the Difference Between Standard Search and Local Search
According to Google, 46% of searches have a local intent now.
Searches on internet are made in two different ways; one is asking generalized questions like ‘how to take care of nails in summer season’. And the other way to make search on internet can be nail salon near me or nail salon in (particular location).
Inclusion of a location name is capable enough to grasp the purchase intention behind it. Small businesses should not lose an opportunity to get found by the potential customers and hence, implementation of local SEO tactics can help them improve rankings in the local searches made.
Even businesses running in multiple locations get greatly benefited by local searches.
Have You Heard of Local SERPs?
Local businesses should emphasize on the use of SEO tactics that help them appear in the ‘local pack’ or ‘3-pack.’ This is the set of three businesses that appear beneath the map in the Google results of a local search.
These blocks or sets are different from standard organic results, they include opening times, review ratings and even pictures. Google does not pull this information directly from the website but these tits and bits of information come from the business’ Google My Business profile, which is an important part of local SEO as Google gets more serious about satisfying the queries in the SERPs.
What is Google My Business Profile?
Google My Business (GMB) or Google Local or Google +Local as it was previously known as, is a company’s business profile on Google. The information provided in this profile is fetched at various instances by Google. The most familiar appearance is however, the top right of a branded search for a business.
Your GMB profile is critically important for your business. It can be very much in your control as you fill it yourself. You describe the services you offer in your own words, share the contact details, business description, category and opening times.
Keeping your GMB profile up-to-date and accurate to the maximum extent will generate more possibilities of appearing in the top SERPs. Presence of your business in local pack ensures you arelooked upon as an attractive, trustworthy option by the Google.
It is ultimately on consumers how they rate and describe your business on GMB attributes, GMB Q&As and Google reviews, so make sure you meet their expectation in terms of performance, delivery and professionalism.
GMB is very important though it is only one kind of citation.
What are Citations?
A citation refers to any place like online directory or business listings website where your business’ NAPW (Name, Address, Phone number and Website URL) information appears together.
It is imperative for your business to appear in these places as your absence here will make you lose business to your competition.
Citation is of two types: structured and unstructured. Structured citations are those which appear in business listings and come from fields of claimed listing. Unstructured citations result from press and social media interventions, NAPW information is visible and linked with a web page sans structured format.
Getting citations is crucially important for playing the game of local SEO. Besides getting them it is also important to manage them which includes regular updating and cleaning up.
More than 68% of consumers rely upon local directories to affirm the authenticity of a local business.
SEO Services You Must Consider
Results of deploying local SEO tactics and strategies are quite appealing and impressive. Implementation of these solutions however, is not really simple. The ever-changing dynamism of the industry lead many companies to leave alone broad SEO and focus on local SEO. Below mentioned are the noted local SEO services.
Website Localization- In this, your website is localized by your city, country or region name organically throughout the site. Another way of website localization is to get involved with local community events and featuring information in different forms on the site.
Citation Building- Citation building is useful for helping customers find your business but the mention of NAPW on citation sites will improve your search engine rankings.
GMB Listing- Claiming your Google My Business profile will establish your business on important Google services like local search results and Google maps.
Reviews and Ratings- Presence of honest and positive feedback is the key to establish your services as genuine, trusted and useful. It is critically important that you maintain the quality of the reviews.
Quality and Relevant backlinks- Naturally obtained backlinks improve the presence and prominence of your business. Online search visibility through links from local newspapers, bloggers and business associations gets augmented.
Advantages of Local SEO Services for Adding New Business to Your Company
As hands holding smartphones and tabs are increasing globally, it is getting difficult to overlook the increasing demand of focusing on local SEO. While 50% of local mobile searchers look for business information, 78% out of total local mobile searches result in offline purchases.
1.Highly Targeted and Perfect Timing
Since you are presenting your business before customers of a particular area, you are likely to attract highly targeted traffic towards your website. Appearing in front of local customers right when they are seeking answers or solutions gets maximum clicks for your business.
2.Mobile Internet is Expanding
A whooping number of mobile users make use of internet to find business online. Your business can be found by both PC and mobile internet users.
3.Great Return on Investment
Every business, especially the smaller players should make use of local SEO as they are cost effective and highly efficient too.
4.Limited GMB Listings
Despite the fact that Google My Business Listings is one of the most powerful citations, only 44 % of businesses across the globe have claimed the listings.
5.Online business Reviews are as Good as Personal Recommendations
Over 85% consumers trust business reviews and make up their mind in favor or otherwise for your business. Maintaining the quality of online reviews you can easily attract new customers.
6.Local Customers Make Extensive Use of Internet to Find Services
Voice searches are even more contributing to the number of local customers that use internet to find solutions to their queries. In quest of plumbing services or appliance repair, majority of people pull out mobile phones from their pockets.
Don’t miss an opportunity to tap your local customer base with local SEO. These SEO services are highly rewarding and produce fast results.