A website with address that seems less trustworthy to the audience loses potential clicks. Hence, no matter how useful services your provide, nobody is going to explore them.
This above scenario is possible with every business that’s not aware about the power of domain extensions. So, why is domain action important? How it can attract people as well as push them away? Know it all by reading further…
Every time someone tries to engage with a website and decides to click its link and land at the homepage, they can prejudge whether the site is useful or not. Yes, that’s right. Reason being, the first thing that will attract their attention is domain extension or TLDS (Top Level Domains). Irrespective of the brand name or keyword in the title, the domain will be seen first.
Calling these extensions a crucial part of a website won’t be enough as they are much more. As per the researches done, domain extension offers meaning to the visitor by serving as the stamp of authenticity. Moreover, they are a significant aspect in traffic volume, Click through Rate (CTR) and of course, search engine optimization (SEO).
It is very interesting to know that whether or not new TLD extensions upgrade the search engine ranking of a website. Another thing is clearing the fact, whether to go for a trusted domain or put in efforts to switch to new domains.
Why Businesses Consider New TLDS?
The first reason is obviously their low cost. Yes, new extensions are far cheaper than popular and established extensions such as ‘.com’ and ‘.co.uk’. If we talk about an established TLD site, it costs ample funds owing to the popularity and success of keywords as well as organic traffic. On the other hand, a new TLD is easily available at much less price with another domain extension.
It is a common fact that businesses consider adding words such as ‘agency’ with their brand or use different spelling for keywords just to appear unique. Then there are other companies that prefer going for relevant keywords. However, aim of every business is same, i.e. getting ‘.com; at the end of the URL.
These reasons signify why businesses adore new TLDs.
Visitors Make Instant Judgments
While businesses are attracted to new TLDS, audience lacks trust in them due to personal perception of authenticity. It can’t be denied that winning the trust of people determines the success of online business. Hence, any alternative URL can stop potential audience from clicking as they are not familiar with it and find it suspicious.
Neither the user experience not the page composition, it’s the address of the website that lets visitors make an instant judgment.
There’s tough competition online; hence, sites using alternative names fear that they may lose out to a ‘.com’ on the same page of results.
Try New TLDs if You Aren’t Scared of Risks
No one else but you yourself know the best for your website. As the concept of new TLD extensions is relatively new, any sort of distrust can lead to lack of exposure in world-wide-web.
It is possible that trustworthy TLD extensions may produce an entirely different result list after few years. Moreover, price of alternative TLDs may also increase with decrease in their availability.
If you are all set to take the risk, remember that website with such an address will be considered new as compared to an established business. This could act good as well as bad as it depends on the needs of the business.
For those not interested in going for new extension, going for URL such as ‘.com’ or ‘.co.uk’ is the best deal.
Every business needs to understand to win the loyalty of audience, you need to have an authenticate URL address. Besides, it has nothing to do with your search engine ranking results.